I noticed that the Department for Children, Schools & Families has created a great looking channel on YouTube. While obviously welcoming the fact that the government is using YouTube to communicate with voters, it’s a shame that they seem intent on that communication being one way. Most of the videos currently featured on the channel, including the latest on the launch of the new Children’s Plan have had the comments function disabled.
It looks like another missed opportunity to actively engage with the very young people, parents and teachers covered by the Children’s Plan, via a medium they are all increasingly using.
There is the obvious irony of a ‘no comments’ policy while the clip highlights the importance of listening to and consulting voters. It also begs the question whether the DCFS really understands the new rules of communication when using social media channels. Thankfully it seems to be an error that the Lib Dems and the Conservatives have avoided.
My advice – don’t be afraid Mr Balls, turn the comments on, read them and then really engage.