Filed under: Diffusion, PR, recruitment | Tags: graduate recruitment, graduate scheme, PR Jobs
So, are great PR people born or are they made? At Diffusion we think it’s definitely a bit of both. The PR industry is home to a diverse mix of personalities rather than an overriding stereotype and as an agency we don’t believe in creating a team of clones who all dress, talk and think the same. The ability to apply multiple skill sets, view points and intellectual approaches to solving our client’s communication challenges, is just one of the things which sets us apart. That said, there are critical traits which we believe all great PR people possess and which you will need to demonstrate to gain a place on our diffusionGRADS programme.
To find out what we are looking for and how to apply please visit our 2009 PR Graduate Scheme page. Deadline for applications: 13 February 2009


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With a new year ahead of you it’s perfectly natural to be contemplating whether you are in the right job. Are you working for clients you love in a culture that is constantly innovating and pushing the boundaries of PR? Is your career where you want to it to be and can you see a clear path to promotion ahead of you? Is your employer investing in you to make sure you have the digital communication skills which are essential for effective PR today?
If the answer to any of these questions is ‘no’, perhaps now’s the time to see what fresh opportunities are out there? Here at Diffusion, we are looking for another Senior Campaign Executive to join our seven-strong team in early 2009. After 18-months in PR, you will have a Blackberry bursting with media contacts across the digital media, marketing, technology and national press. You will have a real interest in how brands are using the web to engage with stakeholders and a real desire to represent clients across a wide range of industry sectors, from hot digital start-ups to global consumer brands.
At Diffusion, you’ll not only get job satisfaction from doing brilliant work with great colleagues for fantastic clients, though we think that always helps. Through our commitment to Talent Management we offer fast-track career development to the brightest and a tailored training programme. And it goes without saying that your hard work and commitment will be rewarded with a market leading salary and benefits package. So if you want to spend 2009 and beyond working for one of the fastest-growing and most talked about agencies of 2008, we’d love to hear from you!
To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.

Closing date: 10 January 2009
No recruitment agencies please.

At Diffusion we naturally believe that Public Relations offers one of the most stimulating, rewarding and intellectually challenging career choices for graduates. We’ll be opening applications for our 2009 Graduate Programme in December, but due to impressive client growth we have an opportunity for two exceptional graduates to join the Diffusion team this September.
So what are we looking for? Well we’re not ashamed to say our standards are very high – you will need a First or 2:1 degree from a leading University. What’s more important than what you studied is a genuine interest in communication. That means a passion for the media, for writing, for speaking and a demonstrable understanding of the PR process in the 21st Century. As you’ll be joining an agency at the leading edge of innovation in digital communication, an enthusiastic and natural affinity to all things online is essential.
PR is an industry where people buy people, so as well as holding all these attributes you also need to be likeable, engaging, and credible, generate trust and ooze common sense and creativity. As we said, our standards are high.
So what do we offer? Firstly a commitment to training and development. At Diffusion you won’t spend most your time scanning coverage and writing reports. We will ensure you receive intensive education in PR practice so you can also quickly start making a genuine and satisfying contribution to the success of client campaigns. As well as internal training from some of the leading PR practitioners in the UK, we also invest in external training in areas such as video production and web design, equipping you with the skills that are essential for pioneering PR today.
Our culture is supportive and open and we thrive on creative ideas, entrepreneurial spirit and humour. By joining a young and rapidly growing agency, you will be perfectly placed to enjoy rapid career and earnings growth.
Do you think you measure up? Then please send your CV and a covering letter to Daljit Bhurji, Managing Director, Diffusion at daljit.bhurji@diffusionpr.com.
For more information on our Talent Management approach and benefits packages click here.
Closing date: 28 August 2008: No recruitment agencies please.
Following a string of recent client wins the Diffusion team is growing! We are looking for talented and ambitious individuals to help drive and implement next-generation communication campaigns built around our media relations, Social Media and Search marketing core. Please see our current vacancies below. We’re always on the look out for the best talent across the industry so if you’d like an informal chat about how we could help grow your career, drop me an email at daljit.bhurji@diffusionpr.com.



You really need a fresh challenge. With over three years as a PR professional you have an address book bulging with media contacts across the digital media, marketing, technology and national press. You have a real interest in how brands are using the web to engage with customers and a real desire to represent the companies who are pushing the boundaries of marketing services innovation. As an account manager you have demonstrated you can build relationships with senior decision makers based on trust, honesty and confident and considered client counsel.
Now you’re asking yourself – what next? As a Campaign Manager at Diffusion we promise you three things: innovation, responsibility and real job satisfaction. By working with leading players in our Marketing Services practice, you will be given the opportunity to help shape and deliver innovative campaigns. These will use your skills and love of media relations enhanced through the latest techniques in Social Media and Search.
You will be given the responsibility to manage and grow your own team and portfolio of clients through extensive involvement in new business development. You’ll not only get job satisfaction from doing brilliant work with great colleagues for fantastic clients, though we think that always helps. Through our commitment to Talent Management we offer fast-track career development to the brightest and you’ll be rewarded with a progressive salary and benefits package. Is this the challenge you’re looking for?
To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.
Closing date: 5 JUNE 2008: No recruitment agencies please.


I thought PR was about more than just endless cold-calling? Well we think you’re 100 per cent right. At Diffusion we’re looking for a candidate who wants to build their career within a 21st Century PR and Communications agency. As an ambitious graduate with a strong academic record, you will have over a year’s PR experience under your belt either in-house or in agency. You’ll also be an enthusiastic ‘digital native’, with familiarity with all things Social Media second nature.
Working across our Digital practice you will have an insatiable hunger to get real results through both media and Social Media relations. You will have equal enthusiasm for both consumer and business campaigns, for household names and new start-ups, relishing the challenges they each present.
At Diffusion through our commitment to training we will future proof your career. You will be equipped with both the traditional and online skills needed to deliver communication campaigns that really connect, both today and tomorrow. As a crucial part of a new agency you will have a unique opportunity to rapidly grow your career in a dynamic, entrepreneurial environment and carve out your own niche. Or you could carry on updating that call-round report.
To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.
Closing date: 5 JUNE 2008: No recruitment agencies please.
There are a many things which inspired the launch of Diffusion, but perhaps the most important was reading back in May ’07 a now famous article by Paul Holmes entitled “A Manifesto for the 21st Century Public Relations Firm”. It was a seminal analysis of the opportunities and threats facing the PR industry from consumers empowered by online and Social Media. Above all it was a wake up call and in many ways confirmed what I had been thinking for a while. Diffusion is really the answer to the question the piece finally triggered – ‘What are you going to do about it?’ – so cheers Paul :-)
Almost a year since it was published, it is debatable whether as industry we have really grasped all the manifesto’s core messages. There is some brilliant and innovative thinking and amazing online work being done, much of it by the people listed to your left. But a bit like the board of Kodak saying ‘that digital photography thing is all hype, it’ll never catch on,’ vast swathes of the industry remain blind to the new realities. There is an inertia grounded in inflexible business models and working practices and the limited skill sets of staff, which many agencies lack the energy to overcome.
Much has been written about the threat facing PR from other marketing disciplines, but I agree with those that argue that it is PR which is the real threat to the hegemony of advertising as the ‘owner’ of the brand. The skills required today to help clients create two-way conversations, listen and engage with audiences and harness the power of word-of-mouth are part of our territory and it’s onto to this ground that marketing as a whole is moving. Do we really want to be evicted from that space now by failing to adapt?
If I am being honest I was very tempted by the offers to develop my vision for the future of PR inside the comfortable and reassuring corporate structures of some amazing agencies. Call me brave, or call me stupid but I was attracted more by the blank sheet of creating an agency from scratch. I wanted to build an agency with amazing media relations skills where digital, Social Media and Search expertise are part of the DNA and don’t just sit in a separate division or practice. Something tells me it was the right move.
I’m very privileged to be working with Ivan Ristic and Barney Jones again, two of the most talented individuals I know. We are also lucky to already have some great clients and we’re looking forward to building a brilliant team who will do amazing work for many, many more in the years ahead. It may have become a cliché to say it, but that makes it no less true – this really is the most exciting time to be working in PR!





