Under Strict Embargo

Following a string of recent client wins the Diffusion team is growing! We are looking for talented and ambitious individuals to help drive and implement next-generation communication campaigns built around our media relations, Social Media and Search marketing core. Please see our current vacancies below. We’re always on the look out for the best talent across the industry so if you’d like an informal chat about how we could help grow your career, drop me an email at daljit.bhurji@diffusionpr.com.

You really need a fresh challenge. With over three years as a PR professional you have an address book bulging with media contacts across the digital media, marketing, technology and national press. You have a real interest in how brands are using the web to engage with customers and a real desire to represent the companies who are pushing the boundaries of marketing services innovation. As an account manager you have demonstrated you can build relationships with senior decision makers based on trust, honesty and confident and considered client counsel.

Now you’re asking yourself – what next? As a Campaign Manager at Diffusion we promise you three things: innovation, responsibility and real job satisfaction. By working with leading players in our Marketing Services practice, you will be given the opportunity to help shape and deliver innovative campaigns. These will use your skills and love of media relations enhanced through the latest techniques in Social Media and Search.

You will be given the responsibility to manage and grow your own team and portfolio of clients through extensive involvement in new business development. You’ll not only get job satisfaction from doing brilliant work with great colleagues for fantastic clients, though we think that always helps. Through our commitment to Talent Management we offer fast-track career development to the brightest and you’ll be rewarded with a progressive salary and benefits package. Is this the challenge you’re looking for?

To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.

Closing date: 5 JUNE 2008: No recruitment agencies please.

I thought PR was about more than just endless cold-calling? Well we think you’re 100 per cent right. At Diffusion we’re looking for a candidate who wants to build their career within a 21st Century PR and Communications agency. As an ambitious graduate with a strong academic record, you will have over a year’s PR experience under your belt either in-house or in agency. You’ll also be an enthusiastic ‘digital native’, with familiarity with all things Social Media second nature.

Working across our Digital practice you will have an insatiable hunger to get real results through both media and Social Media relations. You will have equal enthusiasm for both consumer and business campaigns, for household names and new start-ups, relishing the challenges they each present.

At Diffusion through our commitment to training we will future proof your career. You will be equipped with both the traditional and online skills needed to deliver communication campaigns that really connect, both today and tomorrow. As a crucial part of a new agency you will have a unique opportunity to rapidly grow your career in a dynamic, entrepreneurial environment and carve out your own niche. Or you could carry on updating that call-round report.

To apply and for further information, please send your CV to daljit.bhurji@diffusionpr.com. For more information on our Talent Management approach and benefits packages click here.

Closing date: 5 JUNE 2008: No recruitment agencies please.

There are a many things which inspired the launch of Diffusion, but perhaps the most important was reading back in May ’07 a now famous article by Paul Holmes entitled “A Manifesto for the 21st Century Public Relations Firm”. It was a seminal analysis of the opportunities and threats facing the PR industry from consumers empowered by online and Social Media. Above all it was a wake up call and in many ways confirmed what I had been thinking for a while. Diffusion is really the answer to the question the piece finally triggered – ‘What are you going to do about it?’ – so cheers Paul :-)

Almost a year since it was published, it is debatable whether as industry we have really grasped all the manifesto’s core messages. There is some brilliant and innovative thinking and amazing online work being done, much of it by the people listed to your left. But a bit like the board of Kodak saying ‘that digital photography thing is all hype, it’ll never catch on,’ vast swathes of the industry remain blind to the new realities. There is an inertia grounded in inflexible business models and working practices and the limited skill sets of staff, which many agencies lack the energy to overcome.

Much has been written about the threat facing PR from other marketing disciplines, but I agree with those that argue that it is PR which is the real threat to the hegemony of advertising as the ‘owner’ of the brand. The skills required today to help clients create two-way conversations, listen and engage with audiences and harness the power of word-of-mouth are part of our territory and it’s onto to this ground that marketing as a whole is moving. Do we really want to be evicted from that space now by failing to adapt?

If I am being honest I was very tempted by the offers to develop my vision for the future of PR inside the comfortable and reassuring corporate structures of some amazing agencies. Call me brave, or call me stupid but I was attracted more by the blank sheet of creating an agency from scratch. I wanted to build an agency with amazing media relations skills where digital, Social Media and Search expertise are part of the DNA and don’t just sit in a separate division or practice. Something tells me it was the right move.

I’m very privileged to be working with Ivan Ristic and Barney Jones again, two of the most talented individuals I know. We are also lucky to already have some great clients and we’re looking forward to building a brilliant team who will do amazing work for many, many more in the years ahead. It may have become a cliché to say it, but that makes it no less true - this really is the most exciting time to be working in PR!