Under Strict Embargo

The rise of Social Media, whether it be blogging, social networks or YouTube has created a new generation of consumer content creators. Individuals now have tools to publish and broadcast their views on your organisation, brand or industry and potentially reach an audience of millions with the simple click of a mouse.

As the content creation generation matures, what are the implications for traditional media? Will today’s news organisations whether in print, TV or online survive and more importantly retain their authority and influence? How are media outlets adapting to the rise in ‘citizen journalism’ and reaching out to the public to help create the news?

Above all, what are the implications of Social Media for the symbiotic relationship between the media and PR industry that has endured for so long? On Wednesday March 26th the Greater London Group is bringing together an expert panel to debate these fundamental issues and attempt to find some answers including:

- Pete Clifton, the BBC’s Head of Editorial Development and Multi-Media Journalism

- Shane Richmond, Communities Editor of Telegraph.co.uk.

- Stephen Davies, Webitpr, Social Media and PR blogger

——————————————————————————————————————–

Cost: Tickets for this event are £20 for CIPR members and £25 for non CIPR members.

Booking: To reserve your place please email Marta Sadowska on marta@dapr.com. Payment in advance by cheque is required. Cheques made payable to CIPR Greater London Group should be sent to Marta Sadowska, Davies Associates, 95 York Street, London W1H 4QG quoting your membership number, email address and contact phone number. An electronic invoice or receipt can be supplied on request. The closing date for bookings is Wed 19 March 2008.